(R) Evolution<\/h2>\n<\/div>\n<\/div><\/div><\/div>\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like\u00bb<\/em><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div><\/div><\/div>
![](\"https:\/\/mainvision.pt\/wp-content\/uploads\/2021\/07\/ca-1-p96zbrywsoz7yu01kiq0eq1uhr07ivoeq337xlmfe0.jpeg\" "\\"ca-1-p96zbrywsoz7yu01kiq0eq1uhr07ivoeq337xlmfe0\\"")
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>\nINTERVIEW – 3 MIN READ<\/h6>\n<\/div>\n<\/div>\n(R) Evolution<\/h2>\n<\/div>\n<\/div>\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like.\u00bb<\/em><\/h3>\n<\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Share this story. Choose the platform!<\/h4>
\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like\u00bb<\/em><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>\nINTERVIEW – 3 MIN READ<\/h6>\n<\/div>\n<\/div>\n(R) Evolution<\/h2>\n<\/div>\n<\/div>\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like.\u00bb<\/em><\/h3>\n<\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Share this story. Choose the platform!<\/h4>
Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
INTERVIEW – 3 MIN READ<\/h6>\n<\/div>\n<\/div>\n(R) Evolution<\/h2>\n<\/div>\n<\/div>\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like.\u00bb<\/em><\/h3>\n<\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Share this story. Choose the platform!<\/h4>
(R) Evolution<\/h2>\n<\/div>\n<\/div>\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like.\u00bb<\/em><\/h3>\n<\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Share this story. Choose the platform!<\/h4>
\u00abEvent Point celebrates ten years in 2021. And we asked 11 event professionals to think what the next decade will be like.\u00bb<\/em><\/h3>\n<\/div>Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Share this story. Choose the platform!<\/h4>
Looking at the scale, where one year seemed like ten, I can’t imagine, for the moment, what it will be like in another ten. And if I try, I get vertigo.<\/p>\n
This past year has forced us to look at our industry from other angles, to change perspective and change business models.<\/p>\n
I don’t know what the future holds, but I do know that this last year has trained our resilience, brought us some sweaty expansion and prepared us for big changes.<\/p>\n
Virtual events have democratised, accelerated by the digital transformation that has taken place globally. All organisations have had to adapt and continue to communicate.<\/p>\n
It is impossible not to recognise the benefits of event virtualisation, anchored in the sustainability banner: possibility to create striking scenarios, capitalise on investments, reach larger audiences, have access to relevant metrics for businesses.<\/p>\n<\/div>
<\/span><\/div>And for this reason, I believe that virtual events are here to stay and that they will also be increasingly humanised.<\/p>\n
I also believe that virtual events will not replace on-site events, and that these will incorporate the advantages of the virtual ones, becoming hybrids. And here lies a great challenge: a hybrid event will be a 2 in 1, with completely different needs and experiences.<\/p>\n
New platforms and new dynamics will certainly emerge to enrich both experiences and make them even more memorable.<\/p>\n
It is curious, however, that BC [Before Covid] we were inspired by TV shows. Now, AC [After Covid], events are like television shows on an international scale.<\/p>\n
I think the events industry is going through a time of endless opportunity because it has opened up to new markets.<\/p>\n
However, there are things that don’t change: creativity continues, and will increasingly be one of the factors making the difference. Whether they are on-site, virtual or hybrid events.<\/p>\n
What yesterday seemed like the future is today our reality.<\/p>\n
The future? The future is phigital!<\/p>\n<\/div><\/div><\/div><\/div><\/div>