Digital events are still on the rise

In recent years, the business landscape has undergone a marked transformation, driven by the need to adapt urgently during the global pandemic. Digital events have emerged as a valuable tool for companies in all sectors, providing a meaningful connection and opportunities to maintain and even extend business relationships, even in a virtual environment.

Nowadays, even after overcoming the pandemic, we still see digital events as an essential part of companies’ strategies, even though there has been a long-awaited return to face-to-face events. And it makes perfect sense for this to be the case, as the advantages of digital continue to be numerous and allow for the dynamization of global networking, which contributes positively to the performance of companies.

Advantages of digital events

1. Access to a wider audience
Digital events transcend geographical boundaries, allowing companies to reach a global audience without physical travel restrictions. This opens doors to international collaborations and business expansion. At the same time, and from another perspective, they also allow speakers from all over the world to take part, enriching the participants’ experience by exposing different perspectives and global trends.

2. Personalizing the Experience
Digital platforms allow participants to personalize their event experience, choosing specific sessions to attend based on their interests and needs, maximizing the value of the event for each individual person.

3. Greater Public Involvement
Through resources such as live chats, polls and QR codes, digital events facilitate direct interaction between participants and speakers. With 3D scenography completely customized to the brand and the use of augmented reality, a more dynamic environment is created. This makes it possible to achieve more impact in presentations and a greater connection with the target audience, as it allows you to create much more appealing and interesting content, as well as creating more emotions among the participants.

4. Sustainability and Environmental Responsibility
By eliminating the need for travel and reducing the carbon footprint associated with face-to-face events, digital events contribute to more sustainable business practices, something that is increasingly important in a company’s positioning.

5. Access to Participant Data
Digital event platforms are better able to gather more detailed data on participants, including their interactions, preferences and areas of interest. This information will allow you to personalize your communication and sales approach, increasing the effectiveness of your strategies.

6. Structured Networking Opportunities
Digital event platforms often offer virtual networking resources, such as themed chat rooms and scheduled one-on-one meetings. This facilitates the connection between relevant participants and the creation of lasting professional relationships, which guarantee greater success in the return of the event, globally and individually.

7. Higher Return on Investment
Due to the lower costs associated with digital events, companies are able to get a faster and more effective return on their investment, including even small and medium-sized companies that don’t have the capacity to organize large face-to-face events.

8. Access to Accurate Analytical Data
The metrics and analysis provided by digital event platforms make it easier to evaluate the success of the event with greater precision, which will allow them to make better decisions for future events.

9. Greater programming flexibility
Digital events can be recorded and made available later on request. This not only allows participants to access the content at their convenience, but also extends the reach and durability of the event. It also increases the level of interaction between the organizers and the participants, and once again there can be more personalized communication and a greater return on the relationships created.

10. Experimentation and Innovation
Digital events offer a space for experimentation with different formats, such as interactive webinars, virtual panel discussions and Q&A sessions. This allows companies to innovate in their approach to events and keep audiences engaged and interested.

Ready to enjoy all the advantages of digital?